Social media that keeps your trade top of mind locally
Real job photos, before-and-afters and team posts — plus retargeting ads that follow site visitors until they’re ready to book.
What is Social Media for home-service businesses?
Social media marketing for home-service businesses means posting real work consistently on Facebook, Instagram and Nextdoor, and running retargeting ads to people who visited your website. It builds local trust and recall, so when a homeowner needs your trade, your name is the one they remember.
Why Social Media goes wrong for most trades
Dead pages
A last post from 2022 makes people wonder if you’re still in business.
Visitors who leave and forget
Most site visitors don’t call on the first visit and never come back.
No time to post
You’re on jobs all day; social is always tomorrow’s task.
Everything in our Social Media service
- Content calendar from your job photos and seasonal topics
- Posting on Facebook, Instagram and Google
- Before-and-after and review highlight graphics
- Retargeting ads to website visitors
- Seasonal offer campaigns
- Monthly reach, engagement and lead report
Our process
Collect
A simple way for your crew to send job photos.
Plan
Monthly calendar mixing proof, tips, team and offers.
Post
We design, write and schedule everything.
Retarget
Ads that bring back people who visited but didn’t call.
Results you can see in the report
We report on outcomes that pay your crew, in plain English, every month.
- Retargeting leads and cost per lead
- Reach in your service area
- Engagement on posts
- Profile visits and messages
When to expect results
Retargeting leads start within weeks; brand recall builds over months.
Every market is different. Your free audit includes a realistic timeline for your trade, cities and competition.
Social Media built for your trade
The same service, tuned to how customers search for each trade.
Plumbers
Emergency, drain, water heater and sewer searches — ranked for every service and city.
Plumbers marketing →HVAC
Heating and cooling demand captured year-round, in season and out.
HVAC marketing →Electricians
Residential and commercial searches, from panel upgrades to EV chargers.
Electricians marketing →Roofers
High-ticket roofing and storm-damage leads from local search.
Roofers marketing →Landscapers
Seasonal and recurring lawn-care and landscaping demand.
Landscapers marketing →Contractors
Remodeling and general contracting visibility that wins bigger jobs.
Contractors marketing →Social Media is included in our plans
Fixed monthly tiers, month to month. Your quote follows the free audit.
Starter
Solo operator · 1 trade · 1 city- Local SEO & Google Business Profile
- On-page SEO for core services
- 2 new pages per month
- Monthly report you can read
Growth
Growing team · multi-service- Everything in Starter
- 4+ pages per month
- Link building & local PR
- Calls & rankings dashboard
- Review generation
Scale
Multi-location · multi-trade- Everything in Growth
- City & service page programs
- PPC & Local Service Ads
- Priority strategy calls
Social Media questions
Does social media bring leads for trades?
Organic posts mostly build trust and repeat business. Retargeting ads are what turn social into direct leads, by reaching people who already visited your site.
Which platforms matter most?
Facebook and Nextdoor for most local trades, Instagram for visual work like landscaping, roofing and remodeling.
Do I need to make videos?
Short phone clips of real jobs perform well, but they’re optional. We can work from photos.
Is ad spend included?
No. Ad budget is paid directly to Meta from your account; our fee covers content and management.
See what Social Media could do for your calls
Free website, Google Business Profile and local-ranking audit. No card, no obligation.