Email marketing that turns past customers into repeat jobs
Your customer list is the cheapest lead source you have. Maintenance reminders, seasonal campaigns and win-back offers bring them back.
What is Email Marketing for home-service businesses?
Email marketing for home-service businesses uses your past customer list to win repeat and referral work. It sends maintenance reminders, seasonal tune-up offers, membership renewals, review requests and win-back messages automatically, so customers book again with you instead of searching for someone new.
Why Email Marketing goes wrong for most trades
One-and-done customers
You did a great job, then they searched Google next time and called someone else.
Unused customer list
Hundreds of past customers sitting in your job software, never contacted.
Seasonal swings
Slow months that a well-timed tune-up campaign could fill.
Everything in our Email Marketing service
- List clean-up and segmentation by service and date
- Automated maintenance and reminder sequences
- Seasonal campaigns (tune-ups, storm checks, spring clean-ups)
- Membership and service-plan renewals
- Review and referral requests
- Deliverability setup and monthly results report
Our process
Export
Pull and clean the customer list from your job software.
Segment
Group by service, last job date and value.
Automate
Set reminders and seasonal campaigns on autopilot.
Measure
Track bookings and revenue from every send.
Results you can see in the report
We report on outcomes that pay your crew, in plain English, every month.
- Bookings from email
- Revenue per send
- Open and click rates
- List growth and unsubscribe rate
When to expect results
First campaign can book jobs within days of sending.
Every market is different. Your free audit includes a realistic timeline for your trade, cities and competition.
Email Marketing built for your trade
The same service, tuned to how customers search for each trade.
Plumbers
Emergency, drain, water heater and sewer searches — ranked for every service and city.
Plumbers marketing →HVAC
Heating and cooling demand captured year-round, in season and out.
HVAC marketing →Electricians
Residential and commercial searches, from panel upgrades to EV chargers.
Electricians marketing →Roofers
High-ticket roofing and storm-damage leads from local search.
Roofers marketing →Landscapers
Seasonal and recurring lawn-care and landscaping demand.
Landscapers marketing →Contractors
Remodeling and general contracting visibility that wins bigger jobs.
Contractors marketing →Email Marketing is included in our plans
Fixed monthly tiers, month to month. Your quote follows the free audit.
Starter
Solo operator · 1 trade · 1 city- Local SEO & Google Business Profile
- On-page SEO for core services
- 2 new pages per month
- Monthly report you can read
Growth
Growing team · multi-service- Everything in Starter
- 4+ pages per month
- Link building & local PR
- Calls & rankings dashboard
- Review generation
Scale
Multi-location · multi-trade- Everything in Growth
- City & service page programs
- PPC & Local Service Ads
- Priority strategy calls
Email Marketing questions
How many customers do I need?
A few hundred past customers is enough to see results. The list grows with every job.
Will it annoy my customers?
Not when it’s useful and occasional: reminders when service is due, seasonal checks and genuine offers — typically one to two emails a month.
Is this allowed?
Yes, for existing customers when you follow CAN-SPAM rules: clear sender, real address and an easy unsubscribe. We set that up.
Do you do SMS too?
Yes, for reminders and review requests, with proper opt-in.
See what Email Marketing could do for your calls
Free website, Google Business Profile and local-ranking audit. No card, no obligation.