Local SEO that puts your trade in the Google 3-pack
Homeowners call one of the three businesses on the map. We build the relevance, proximity and prominence signals that put you there — in every town you serve.
What is Local SEO for home-service businesses?
Local SEO is the work of ranking in Google’s map pack and “near me” results for the area you serve. Google ranks local businesses on relevance, distance and prominence, so local SEO strengthens all three: an accurate Business Profile, consistent citations, service-area pages, reviews and local links.
Why Local SEO goes wrong for most trades
Invisible outside your street
You show up near your office but vanish two towns over, where half your jobs are.
Messy listings
Old addresses and phone numbers across directories confuse Google and cost you rank.
Competitors with fewer skills, more reviews
Prominence beats quality in the map pack. The busiest profile wins the call.
Everything in our Local SEO service
- Google Business Profile optimization and monitoring
- Citation clean-up and building on 25+ directories
- Service-area pages for your priority towns
- LocalBusiness schema on every key page
- Review generation system
- Map-pack rank tracking across your service area (grid view)
Our process
Grid scan
Measure where you rank on the map across your whole service area, not just at your office.
Clean up
Fix name, address and phone everywhere Google looks, and remove duplicates.
Strengthen
Optimize the profile, publish town pages and start steady review velocity.
Expand
Push into weak zones of the grid with local links, posts and pages.
Results you can see in the report
We report on outcomes that pay your crew, in plain English, every month.
- Map-pack rank across the service-area grid
- Profile calls, directions and website clicks
- Review count and rating
- Citation consistency
When to expect results
Profile and citation fixes often show within weeks; map-pack gains build over 2–6 months.
Every market is different. Your free audit includes a realistic timeline for your trade, cities and competition.
Local SEO built for your trade
The same service, tuned to how customers search for each trade.
Plumbers
Emergency, drain, water heater and sewer searches — ranked for every service and city.
Plumbers marketing →HVAC
Heating and cooling demand captured year-round, in season and out.
HVAC marketing →Electricians
Residential and commercial searches, from panel upgrades to EV chargers.
Electricians marketing →Roofers
High-ticket roofing and storm-damage leads from local search.
Roofers marketing →Landscapers
Seasonal and recurring lawn-care and landscaping demand.
Landscapers marketing →Contractors
Remodeling and general contracting visibility that wins bigger jobs.
Contractors marketing →Local SEO is included in our plans
Fixed monthly tiers, month to month. Your quote follows the free audit.
Starter
Solo operator · 1 trade · 1 city- Local SEO & Google Business Profile
- On-page SEO for core services
- 2 new pages per month
- Monthly report you can read
Growth
Growing team · multi-service- Everything in Starter
- 4+ pages per month
- Link building & local PR
- Calls & rankings dashboard
- Review generation
Scale
Multi-location · multi-trade- Everything in Growth
- City & service page programs
- PPC & Local Service Ads
- Priority strategy calls
Local SEO questions
What is the Google 3-pack?
The map with three businesses that appears above the regular results for local searches like “electrician near me.” It gets most of the clicks and calls on mobile.
Can I rank in towns where I don’t have an office?
Yes, with limits. Distance matters, but service-area pages, reviews from those towns and local links let you compete well beyond your address.
Do I need a physical address?
Service-area businesses can hide their address on Google Business Profile. You still need a real, verifiable location — virtual offices risk suspension.
How many reviews do I need?
Enough to match or beat the top three in your area, then a steady flow every month. Recency and consistency matter as much as the total.
See what Local SEO could do for your calls
Free website, Google Business Profile and local-ranking audit. No card, no obligation.