SEO & digital marketing for contractors and remodelers
Kitchens, bathrooms, basements and additions are researched for months. We make you the contractor homeowners trust before they ever call.
What is contracting SEO?
Contractor SEO is the work of ranking a general contractor or remodeling company on Google for the projects it wants in its area. Because remodels are large, planned purchases, it relies on detailed project pages, cost guides, portfolios, reviews and clear process explanations that turn months of research into a consultation request.
Remodeling buyers take months to decide and compare several contractors. They want to see similar finished projects, understand costs and the process, and trust that you’ll show up. The contractor whose content answers those questions earns the consultation.
Where contractors lose leads
Tire-kickers and small jobs
Leads that want a $500 fix when you want $60,000 kitchens.
Long sales cycles
Homeowners research for months and forget who they talked to.
Portfolio buried in a gallery
Great projects with no story, location or cost context — so they don’t rank.
The contracting jobs we rank you for
Each job is searched differently and converts differently, so each gets its own page and plan.
Kitchen remodeling
The flagship project. Cost guides, layouts and local project case pages attract serious buyers.
Bathroom remodeling
High volume of searches from full remodels to accessibility upgrades.
Basement finishing
Popular in colder markets, with cost and permit questions you can answer.
Home additions
The biggest tickets. Process and permitting content builds the trust needed.
Whole-home renovation
Older homes and new purchases, often sold through design-build consultations.
Decks & outdoor living
Seasonal, visual projects that perform well on social.
Commercial build-outs
Tenant improvements for local businesses and property managers.
The channels that work best for contractors
We start with the levers that move calls fastest for your trade, then add the rest.
SEO
Project and cost pages capture months of planning searches.
How it works →Content Marketing
Guides on costs, permits and process build trust before the first call.
How it works →Social Media
Retarget researchers so you stay in mind through a long decision.
How it works →Web Design
A portfolio that tells each project’s story — and filters for the jobs you want.
How it works →Searches we target
Examples of the high-intent searches that book contracting jobs. Your audit maps the full list for your cities.
- general contractor near me
- kitchen remodel cost [city]
- bathroom remodeling near me
- basement finishing cost
- home addition contractor
- design build contractor
Ready before the rush
Planning peaks in winter and early spring for summer builds. We publish cost and planning content ahead of the planning season.
From audit to booked jobs in four steps
Free audit
Your site, Business Profile, rankings and top contractor competitors, reviewed.
Custom plan
Pages, keywords and channels mapped to your contracting services and towns.
We execute
Technical fixes, pages, profile, reviews, links and ads — done for you.
Track & grow
Calls, leads and rankings every month. We double down on what books jobs.
What contracting marketing costs
Fixed monthly tiers, no lock-in. Your exact quote follows the free audit.
Starter
Solo operator · 1 trade · 1 city- Local SEO & Google Business Profile
- On-page SEO for core services
- 2 new pages per month
- Monthly report you can read
Growth
Growing team · multi-service- Everything in Starter
- 4+ pages per month
- Link building & local PR
- Calls & rankings dashboard
- Review generation
Scale
Multi-location · multi-trade- Everything in Growth
- City & service page programs
- PPC & Local Service Ads
- Priority strategy calls
Contracting SEO questions
How much does SEO cost for contractors?
Typically $1,500–$3,000+ a month for remodelers targeting large projects in competitive metros. One extra project often covers a year of marketing.
How do I attract bigger projects?
Show them: detailed project pages with scope, location and budget ranges, plus pages targeting the projects you want. Clear minimums on your site also filter small jobs.
Should I publish remodeling costs?
Yes, as realistic ranges with what drives them. Cost content is among the most searched topics in remodeling and builds trust.
Do contractors need a blog?
You need answers to planning questions — costs, timelines, permits, materials. That content brings in buyers months before they’re ready.
We also work with
Plumbers
Emergency, drain, water heater and sewer searches — ranked for every service and city.
Plumbers marketing →HVAC
Heating and cooling demand captured year-round, in season and out.
HVAC marketing →Electricians
Residential and commercial searches, from panel upgrades to EV chargers.
Electricians marketing →Roofers
High-ticket roofing and storm-damage leads from local search.
Roofers marketing →Landscapers
Seasonal and recurring lawn-care and landscaping demand.
Landscapers marketing →Find out why your contracting phone isn’t ringing more
Free website, Google Business Profile and local-ranking audit. No card, no obligation.