Pricing you can actually read
Three clear plans for home-service businesses. No vague retainers, no setup fees, no surprise invoices — and you own everything we build.
How much does SEO and digital marketing cost?
Most home-service businesses invest $750–$3,000+ per month. A solo operator in one town sits at the low end; a multi-trade company covering several cities with ads on top sits at the high end. Four things set the number:
Scope of work
How many services you want to rank for, plus content, links, ads or technical work on top of local SEO.
Market competition
Dense metros with established competitors need more content and links than smaller towns.
Cities & locations
One trade in one city is leaner than several trades across several locations.
Where your site starts
A healthy site moves faster. Technical problems need foundation work first.
Three tiers, one honest approach
Pick the tier that matches your market today and move up when you’re ready.
Starter
Solo operator · 1 trade · 1 city- Local SEO & Google Business Profile
- On-page SEO for core services
- 2 new pages per month
- Monthly report you can read
Growth
Growing team · multi-service- Everything in Starter
- 4+ pages per month
- Link building & local PR
- Calls & rankings dashboard
- Review generation
Scale
Multi-location · multi-trade- Everything in Growth
- City & service page programs
- PPC & Local Service Ads
- Priority strategy calls
Starting prices. Your final scope and price are confirmed in writing after the free audit.
What each plan includes
| Feature | Starter | Growth | Scale |
|---|---|---|---|
| Local SEO & Google Business Profile | ✓ | ✓ | ✓ |
| On-page SEO for core services | ✓ | ✓ | ✓ |
| New pages per month | 2 | 4+ | 8+ |
| Link building & local PR | ✕ | ✓ | ✓ |
| Technical SEO & site health | Basics | ✓ | ✓ |
| Calls & rankings dashboard | ✕ | ✓ | ✓ |
| Review generation | ✕ | ✓ | ✓ |
| City & service page programs | ✕ | ✕ | ✓ |
| PPC & Local Service Ads management | Add-on | Add-on | ✓ |
| Strategist access | Dedicated | Priority calls | |
| Monthly plain-English report | ✓ | ✓ | ✓ |
| You own every asset | ✓ | ✓ | ✓ |
Included no matter which tier you choose
These aren’t upsells. They’re how we work.
Transparent reporting
Monthly reports on calls, leads and rankings — in plain English.
White-hat only
Guideline-safe methods that never put your rankings or profile at risk.
Full ownership
Website, content, profiles and ad accounts stay yours. Always.
No lock-in
Month to month. We earn your business every month.
Add more when you need it
Every plan can flex. Add-ons are priced and agreed before we start.
Extra content
More service, city or blog pages beyond your plan.
Extra trades & cities
Expand into new service lines or service areas.
How we recommend the right tier
Free audit
We review your site, Business Profile, rankings and local competitors.
Your goals
Which services and cities matter, and how many more jobs you want.
Market check
How competitive your markets are and what it takes to win them.
Recommendation
A clear tier and a plain-English quote. Then you decide.
Pricing questions, answered
How much does SEO cost for a home-service business?
Most home-service businesses invest $750–$3,000+ a month. Where you land depends on scope, how competitive your market is, how many cities you cover and the state of your website — not on agency markup.
Is there a long-term contract?
No. Plans run month to month. SEO does need a few months of steady work to compound, but we earn your business every month instead of locking you in.
Are there setup fees?
Not on standard plans — onboarding, the audit and your strategy are included. Bigger projects like a new website are quoted separately and agreed before any work starts.
Is ad spend included?
No. Google and Meta ad budgets are paid directly from your own ad accounts. Our fee covers management, so you always see exactly what the platforms charge.
Do I own the work?
Yes. Your website, content, Business Profile, ad accounts and reports belong to you. If we part ways, you keep everything.
Can I change plans?
Yes. Move up or down between tiers as your business and markets change.
Get your custom quote — free audit first
See where you’re losing calls and which plan fits your market. No card, no obligation.