Local Service Ads managed so you pay for real leads only
Get the Google Guaranteed badge at the very top of search, then keep your ranking high and your bad leads disputed.
What is Local Service Ads for home-service businesses?
Local Service Ads are Google’s pay-per-lead ads for home-service businesses, shown above regular ads with a Google Guaranteed or Screened badge. You pay for each lead, not each click. Ranking depends on reviews, responsiveness, proximity and business hours, and invalid leads can be disputed for credit.
Why Local Service Ads goes wrong for most trades
Stuck in verification
Background checks, licences and insurance documents stall many trades for weeks.
Paying for junk leads
Wrong-service and spam calls get charged unless someone disputes them.
Low ranking in the ad
Missed calls and slow replies push you below competitors in the same ad slot.
Everything in our Local Service Ads service
- Account setup and verification support
- Service, job-type and area configuration
- Budget and bidding mode management
- Weekly lead review and dispute of invalid leads
- Review and responsiveness coaching
- Monthly cost-per-lead and booking report
Our process
Qualify
Check your trade and area are eligible and gather the documents.
Launch
Set job types and areas that match the work you actually want.
Protect
Review every lead and dispute the ones that shouldn’t be charged.
Improve
Lift ranking with reviews, answer rates and schedule tuning.
Results you can see in the report
We report on outcomes that pay your crew, in plain English, every month.
- Cost per lead
- Lead-to-booking rate
- Disputed lead credits
- Ad ranking position
When to expect results
Leads start once verification clears, often within 2–5 weeks.
Every market is different. Your free audit includes a realistic timeline for your trade, cities and competition.
Local Service Ads built for your trade
The same service, tuned to how customers search for each trade.
Plumbers
Emergency, drain, water heater and sewer searches — ranked for every service and city.
Plumbers marketing →HVAC
Heating and cooling demand captured year-round, in season and out.
HVAC marketing →Electricians
Residential and commercial searches, from panel upgrades to EV chargers.
Electricians marketing →Roofers
High-ticket roofing and storm-damage leads from local search.
Roofers marketing →Landscapers
Seasonal and recurring lawn-care and landscaping demand.
Landscapers marketing →Contractors
Remodeling and general contracting visibility that wins bigger jobs.
Contractors marketing →Local Service Ads is included in our plans
Fixed monthly tiers, month to month. Your quote follows the free audit.
Starter
Solo operator · 1 trade · 1 city- Local SEO & Google Business Profile
- On-page SEO for core services
- 2 new pages per month
- Monthly report you can read
Growth
Growing team · multi-service- Everything in Starter
- 4+ pages per month
- Link building & local PR
- Calls & rankings dashboard
- Review generation
Scale
Multi-location · multi-trade- Everything in Growth
- City & service page programs
- PPC & Local Service Ads
- Priority strategy calls
Local Service Ads questions
What is Google Guaranteed?
A badge shown on Local Service Ads after Google verifies your licence, insurance and background checks. If a customer books through the ad and isn’t satisfied, Google may refund them up to a limit.
Which trades qualify?
Most home-service trades in the US — plumbers, HVAC, electricians, roofers, landscapers, general contractors and more. Availability varies by category and city.
Can I get money back for bad leads?
You can dispute leads that are spam, outside your area or for a job type you don’t offer. We review leads weekly and file disputes for you.
How do I rank higher in Local Service Ads?
Answer calls, reply to messages fast, keep a high review rating and count, set accurate hours, and stay within your budget. Proximity also matters.
See what Local Service Ads could do for your calls
Free website, Google Business Profile and local-ranking audit. No card, no obligation.