Google Ads that bring calls this week — at a cost per lead you can live with
Tightly themed campaigns, ruthless negative keywords and call tracking, so every dollar goes to people who want the job done now.
What is PPC / Google Ads for home-service businesses?
PPC for home-service businesses means running Google Ads that show your business at the top of search results for job-ready searches, paying only when someone clicks. Good management keeps campaigns tightly themed by service, blocks irrelevant searches, schedules ads for when you can answer, and tracks which clicks became booked jobs.
Why PPC / Google Ads goes wrong for most trades
Paying for DIY searches
“How to unclog a drain” clicks burn budget and never call.
One campaign for everything
Mixing emergency, install and maintenance keywords hides what actually works.
No idea which clicks booked jobs
Without call tracking, ads look either great or terrible — never accurate.
Everything in our PPC / Google Ads service
- Account audit or new build by service and area
- Keyword research plus negative keyword lists
- Ad copy and assets: calls, locations, offers
- Dedicated landing pages (with our web design service)
- Call and form conversion tracking
- Weekly bid, budget and search-term management
Our process
Audit
Review search terms, waste and tracking on any existing account.
Rebuild
Campaigns by service and urgency, with tight keyword themes.
Track
Every call and form tied back to the keyword that drove it.
Optimize
Cut waste weekly and move budget to the services with the best margin.
Results you can see in the report
We report on outcomes that pay your crew, in plain English, every month.
- Cost per lead and per booked job
- Conversion rate
- Search impression share
- Wasted spend removed
When to expect results
Leads within days of launch; efficiency improves over the first 4–8 weeks.
Every market is different. Your free audit includes a realistic timeline for your trade, cities and competition.
PPC / Google Ads built for your trade
The same service, tuned to how customers search for each trade.
Plumbers
Emergency, drain, water heater and sewer searches — ranked for every service and city.
Plumbers marketing →HVAC
Heating and cooling demand captured year-round, in season and out.
HVAC marketing →Electricians
Residential and commercial searches, from panel upgrades to EV chargers.
Electricians marketing →Roofers
High-ticket roofing and storm-damage leads from local search.
Roofers marketing →Landscapers
Seasonal and recurring lawn-care and landscaping demand.
Landscapers marketing →Contractors
Remodeling and general contracting visibility that wins bigger jobs.
Contractors marketing →PPC / Google Ads is included in our plans
Fixed monthly tiers, month to month. Your quote follows the free audit.
Starter
Solo operator · 1 trade · 1 city- Local SEO & Google Business Profile
- On-page SEO for core services
- 2 new pages per month
- Monthly report you can read
Growth
Growing team · multi-service- Everything in Starter
- 4+ pages per month
- Link building & local PR
- Calls & rankings dashboard
- Review generation
Scale
Multi-location · multi-trade- Everything in Growth
- City & service page programs
- PPC & Local Service Ads
- Priority strategy calls
PPC / Google Ads questions
How much should I spend on Google Ads?
Enough to get meaningful data in your market — often a few thousand dollars a month for one trade in one metro. We size it from local click costs and your job value before you spend anything.
Is the ad budget included in your fee?
No. Ad spend is paid directly to Google from your own account. Our fee covers management. You keep the account if you ever leave.
Should I run ads if I’m doing SEO?
Usually yes at the start. Ads fill the calendar while SEO builds, and the search-term data tells us which keywords to target organically.
PPC or Local Service Ads?
Local Service Ads charge per lead and sit above regular ads. PPC gives more control and reach. Many trades run both — we’ll show you the math for your market.
See what PPC / Google Ads could do for your calls
Free website, Google Business Profile and local-ranking audit. No card, no obligation.