1. Google Business Profile (12)

Profile claimed and verified under the business owner’s Google account
Business name matches your legal/branded name — no added keywords
Primary category is the most specific match for your main service
Secondary categories added for other work you genuinely do
Every service listed, with a short description
Service areas set to the towns you actually serve; address hidden if customers don’t visit
Regular and holiday hours correct; emergency hours shown if you offer them
Business description written for homeowners, not stuffed with keywords
At least 10 real photos: team, vehicles, before/after jobs
New photos added every month
A post published every week (offers, completed jobs, seasonal tips)
Questions & answers checked and answered

2. Website (12)