Bibek Khatiwada
SEO strategist specializing in technical, local and entity-based SEO — 100+ projects across 20+ industries and 6+ countries. Founder of ScaleORank, focused entirely on growing home-service businesses.
About Bibek
Bibek Khatiwada is the founder and lead SEO strategist at ScaleORank. He has spent his career ranking new and established websites, with a focus on technical foundations, local search and the entity signals that modern search engines and AI tools rely on.
His work centers on structured, guideline-safe strategy: mapping topical clusters, building clean technical foundations and strengthening the signals that help Google understand a business. Every engagement uses ethical, sustainable methods — no shortcuts that put long-term rankings at risk.
After work across e-commerce, health and local businesses in more than 20 industries, he founded ScaleORank to go deep on one area: helping plumbers, HVAC companies, electricians, roofers, landscapers and contractors turn search into booked jobs.
Highlights
- Local rankings held through 3+ years of algorithm updates (self-reported)
- SEO for an e-commerce property and a health site at large organic scale (self-reported)
- 4.9 average client rating across past engagements (self-reported)
Areas of expertise
Technical SEO
Core focus
Local SEO
Core focus
Entity & topical SEO
Core focus
On-page SEO
Primary
Off-page SEO & links
Primary
AI & NLP for search
Growing focus
Shopify / e-commerce SEO
Supporting
From computer science to home-service SEO
Foundation
Bachelor of Computer Application (BCA), Ratna Rajya Campus, Kathmandu — a technical base for SEO.
Early SEO
Ranked new and established websites; built the on-page and technical fundamentals.
E-commerce & scale
Expanded into Shopify, e-commerce and large-scale content SEO in competitive niches.
Home-service focus
Founded ScaleORank: local-first, entity-based SEO built only for home-service trades.
Tools & stack
- GA4
- Google Search Console
- Google Tag Manager
- Screaming Frog
- Ahrefs
- Semrush
- Looker Studio
- Microsoft Clarity
- n8n
Frequently asked
Who is Bibek Khatiwada?
Bibek Khatiwada is the Founder & Lead SEO Strategist at ScaleORank. He specializes in technical, local and entity-based SEO, helping home-service businesses grow with ethical, guideline-safe strategy.
What does he specialize in?
Home-service SEO, topical authority, and entity and AI-search optimization — combining technical foundations, local SEO and content clustering to build durable organic visibility.
Where is he based?
Kathmandu, Nepal. ScaleORank works remotely with home-service businesses across the United States.
Want Bibek to look at your SEO?
Free website, Google Business Profile and local-ranking audit. No card, no obligation.